I have noticed that lately stores and fashion designers have been into opening new blogs and online magazines for their customers. And now there are more & more hard copy magazines available for sale. Mostly are to let you know about fashion news, new designs and trends, basically connect with the public on the personal level. Trying to get a word out there while shoppers are in their homes stuck to their TVs and computers and not willing to go out shopping these days.

First, it was Forever 21 and H&M, and now even Karl has linked himself to the publishing world. He has created "31 Rue Cambon, the inaugural issue of the in-house Chanel magazine". It was named after the infamous address of Chanel’s apartment in Paris & her first boutique. Purple Magazine's Olivier Zahm has been overseeing this project and has given a word of approval to Karl. If you would like to purchase a copy, they will be available in all Chanel Boutiques. I am very interested to see its photography, read their articles and certain keep up with Karl's own upcoming trends.